Pre-Requisites
Approved Real Money Gaming License (RMG)
Facebook Ad Account & Facebook Page
Active Reffle Subscription
Some Ad copy, preferably a Video
Initial Setup
- Marketing > Ad Manager
- Select Facebook Account > Select Ad Account > Select Page
- Click Settings Cog > Conversions
- If you haven't got a dataset click Create new dataset > Give it a name and choose Lead event.
- Send us the ID so we can hook it up on your website
Create your Ad Campaign
+ Create Campaign > Meta Campaign > Next
Start from Scratch or use Ad Manager Templates > Next
1 - Ad Content
Select the Facebook page and Instagram Account (If you don't have an Instagram account it will use your Facebook)
Objective > Select Sales
Conversion Location: > Website
Conversion Pixel > Select the Pixel you created earlier
Enter Webpage URL of your Raffle Site and Select Button like "Buy Tickets"
Special Ad Category > Select Online Gaming and Gambling
Write a catchy Primary text caption, leave Multi Advertiser ads ticked.
Select either Single or Carousel.
Upload your Media, we always recommend Video is the best performing media.
2 - Budget and Audience
Set your Budget we recommend at least £20 per day.
Select your Geographic Location. We suggest start with the whole of UK and then drill into specific areas once you've got going.
Intended Audience (Optional) - We typically leave this empty at the start but it may be worth targetting your intended demographic or niche.
3 - Review and Publish
Check everything looks right.
Publish > Publish Ad now.