We believe humans like humans and you should always have a 'face of the business'. This person should be naturally confident and comfortable.
A good brand video should be 30-40 second clip explaining how you stand out from different comp sites.
Do you offer very low-priced tickets?
Are you a new site with low odds and fewer entries?
Are you a family-run business that feels more personal?
Do you run premium comps (higher price, but better odds and bigger prizes)?
The brand video should always include your logo in it, even if it's not sitting there the entire video you can swoosh it in and then back out again.
Always include subtitles and emojis to make it more fun.
Use natural lighting if possible film outside or near a bright window.
You do not need a fancy camera to film, this can be simply done on a mobile device with good quality. We suggest buying a clip-on mic so the audio can be super crisp.
Call to Action (CTA): End with something clear like “Visit our site to grab your tickets!” or “Follow us for updates!”