Set up the Meta pixel and events on your website
Go to Meta Events Manager.
Click Connect data and select Web.
Click Connect.
Enter a name for your pixel, then click Create pixel. This creates a new ID, viewable in Events Manager.
Your next steps enter your website URL
Select how you would like to connect your data with Meta: Select Do it yourself
Select Meta pixel only or optionally Conversions API and Meta pixel as your setup option, then click Next.
If you select Meta pixel only, choose how you want to set up your pixel code: Install code manually.
To get the Conversion API Key follow these steps https://help.reffle.co/en/articles/12048712-how-to-get-meta-pixel-conversion-api-key
Send Reffle your Meta Pixel ID & Conversion API and we will install it for you in the backend.
The Conversion API Key can be found by going to Data Sources > Select Pixel > Settings > Scroll down to Generate access token > Send us the token to get added.