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How can we improve our SEO?

K
Written by Kerry Eaves
Updated over 3 weeks ago

You have the opportunity to add charity, blog and about us pages to your site depending on the version and template. In each of these instances, you will be adding permanent copy to your site, which can positively affect your search engine rankings! It is also important to also focus on clear writing that includes keywords in your competition uploads. In this article, you will find recommended keywords for your site copy.

Longtail Keywords

The following are easier to rank for...

  • Legit free competitions

  • Safe competition sites UK

  • Best daily prize draws

  • Free UK sweepstakes

  • Add your local town/ city

High Intent Keywords

  • Win prizes online

  • Free competitions UK

  • Free prize draws UK

  • Enter competitions to win

  • Win cash online

  • Daily competitions

  • Instant win competitions

  • Enter to win prizes

Category and Trending Traffic Keywords

  • Summer Giveaways 2025

  • Christmas Competitions

  • Black Friday Prize Draws

  • Win a 'insert prize'

  • Bundle Competitions

Feature Specific Keywords

  • Spin to win

  • Spin the wheel to win

  • Scratch to win

  • Lucky number selector

  • Lucky dip selector

  • App exclusive

  • Members only

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