Email Warm Up
Mailbox providers will often SPAM emails from new dedicated email domains. This makes sense because anyone can make a new sending domain (like a spammer for example) and get sending.
Email Sending Recommendations
When sending your first emails to warm up your domain, you should only send to emails that have opted-in. Further, you need to follow the “Email Sending Recommendations” below to ensure you aren’t sending too many emails within a single day or hour.
What this reveals is how many emails you can send within a single day or a single hour. So for the first emails I send, I should send no more than 100 per hour and 1,000 in that day. When I go to send my next emails, I move into stage two. In stage two, I can now send 300 per hour with a total of 2,500 emails in a day. It’s important to remember the stage isn’t just how long you’ve had the domain, it is the current stage or time in which you go to send emails.
Pro Tips for Sending Your First Warm-Up Emails
Send fewer emails per day or hour if you can at the beginning
Send to only opted-in emails with higher chances of engagement
Cold emailing, or emailing to people who haven’t opted-in, needs to go through a list-cleaning process. It is not recommended to do cold emailing during the early processes of warm-up. Cold emailing tends to result in poor email deliverability. Learn more about Cold Emailing below.
Keep the content of your emails short and to the point
Add an appropriate image if you can.
Do not use a Public Link Shortener like bit.ly or tiny.url